Lagos, Nigeria

Jaffa Music Case Study

The Brief

Jaffa Music, a budding digital music distribution platform for Nigerian music, came to Richee Media with two problems:

1. They needed a music blog that would effectively sell their proposition.

2. They needed online visibility of that said blog on Google search.

What we did

  • Web design strategy: We first outlined the appropriate structure of pages and navigational links for the website.
  • Website hosting: We went ahead to host their blog on a very fast server located out of the country.
  • Website development: Next, we built a mobile responsive, professional looking music blog that was well structured and visually appealing, using one of the best Content Management Systems (CMS) in the world.
  • SEO: We then set off to optimize the blog’s content via on page SEO for keywords pertaining to Nigerian music. Next, we kicked off a very niche specific Off page SEO strategy that saw us acquire backlinks from other websites in its very music industry circle.

The Results

The Jaffa Music Website

Jaffa music

Desktop responsive


Jaffa music

Mobile responsive


Jaffa Music SEO rankings

1st page rankings on google for keyword “Richee Rawk”


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