Jaffa Music Case Study
Jaffa Music is a music distribution and steaming platform for Nigerian music. Jaffa Music is a music distribution and steaming platform for Nigerian music owned by Cezars Entertainment. The entertainment company needed a music streaming website that was modern, trendy and user friendly considering their target audience that would rival the likes of Naijaloaded and Notjustok.
Strategy: "Fast 'n' loud campaign"
What led us to the title of this campaign was the fact that we prioritized user experience here and needed the website to be fast. The fact that it was a music streaming website indicated that it was going to be about “loud” music streaming.
We utilized the WordPress CMS platform along with a premium template that conveyed the values Jaffa Music was to portray. But before this, we needed a reliable web hosting partner that had engrained in its offerings the value of site speed.