justrite nigeria case study
Justrite is a chain of supermarket brand in Lagos Nigeria. The brand needed to boost its perception and reputation on Instagram in order for online shoppers to not just see them as a Brick and Mortar establishment but also as a social and digitally forward-thinking brand.
strategy: "just get it rite" campaign
The Just get it rite campaign focused on targeting young Nigerian shoppers between the ages of 18 to 34 via hashtags and via popular influencers they interacted with using a proprietary web=based software.
- 3,845 total followers, an increment from 1,234 followers within 3 weeks.
- 79% Nigerians following with 84% based in Lagos.