Social media marketing cost in Nigeria
For those of you searching Google for how much it costs to run Social media marketing ads in Nigeria, I want you to know that there is no direct answer to this question because there is really no fixed price for this. I’ll explain in a bit.
Unlike other forms of digital marketing like banner advertising, content marketing or even web design that you can put a price to, for example, say N200k per month for a header banner, or N1 million for an E-commerce website design, Social media marketing isn’t anything like that.
How to calculate social media marketing cost in Nigeria
Social media platforms price advertising in terms of cost per action, for example, cost per click, cost per thousand impressions, cost per acquisition and cost per view are some of the more popular ones.
So therefore, to know exactly what social media marketing costs in Nigeria, you’d first need to know your estimated cost per action.
For instance, if your estimated cost per click is N50 and your goal is to hit 10,000 clicks with your Social Media Advertising campaign, then you can multiply N50 by 10,000 clicks and know that your ad spend will be about N500,000.
So if you’d like to know how much social media marketing would possibly cost you, you can contact Richee Media today to get a quote.
Backed by solid data from past campaigns we have done for brands on social, Richee Media suggests a minimum cost per click, cost per mile and cost per action that is at par with industry standard average and competitive enough to bud in an ad auction.
Contact us right now and speak to a business development representative on how to move your business forward with social media marketing.