OctaFX Copytrading Case Study
Brief
OctaFX Copytrading is a an app by OctaFX that allows traders to transact in Forex by automatically copying the strategies of Master traders.
The company needed to expand their customer base into Nigeria and raise awareness for it’s Copytrading arm of business in the country.
Strategy: "copy & paste campaign"
We dubbed the Big Idea of the campaign “Copy and Paste” because that was predominantly the idea they wanted to pass on to new prospective users. It embodied the simplicity of trading Forex by simply copying and pasting winning strategies of trading Masters.
OctaFX required long form video content to properly convey the campaign message within the context of the video. Youtube was the obvious choice.
We also wanted to tap into a trending topic that people could relate to and so therefore we had our Influencer, a popular Nigerian Youtube comedy creator, Sir Balo spin his content direction around the Coronavirus pandemic.
Results
Within 30 days:
- The video was viewed more than 160,000 times on Youtube.
- It was liked by viewers more than 4,000 times (receiving only 97 dislikes).
- The video received a total of 127 comments
